As a marketeer I had the opportunity of working for several startup companies
in the past. One company, launched in 1999, offered similar services as Ebay
and had an European footprint in The Netherlands, United Kingdom, Spain and
several Eastern-European countries. When I came in the office on my first
working day, the office consisted of 6 desks, 6 computers and that was about
it. We did not have a working site and sales collateral was not available.
Basically, your typically startup situation; highly motivated employees
working on materializing a great idea.
After one month we got the site up and running and started to contact local
and national businesses about offering their obsolete products on our site
for auction. Since auctioning products online was pretty new in 1999, only
some businesses were interested in putting their products online. So, we
started of... (more)
You might be looking at possibilities for your business internet
infrastructure. Cloud computing crossed your mind but you want to be as far
as possible from it. In your world cloud computing is inherent to complexity,
insecurity and most of all it’s just a buzz-word for ‘nothing new’.
Or not. Because actually, cloud computing isnʼt new. The underlying concept
is quite old, but has expanded over the years to what it currently
represents. However, you shouldnʼt be thinking about what cloud computing
represents or what the word ʻcloudʼ does or does not mean. Instead, ... (more)
Whilst cloud providers have been primarily focussing on cost savings to
persuade companies to migrate to the cloud, a recent study conducted by the
Cloud Industry Forum in the UK shows that the agility given to businesses to
deliver new services is the primary driver to adopt cloud computing. We can
state that the cloud [...]
So what do I mean by this?
Well if we take a brief look at history we have seen good ideas and new
technology provided by the industry that has taken a number of years to
really take a hold in the market space. I think the most recent example of
this is the slow adoption of USB.
USB was first introduced in the mid to late 1990s with the 1.0 release
touting faster I/O over regular serial and able to chain multiple devices. At
that time we saw a small number of devices, mainly early webcams and mice
keyboard combos. But really it did not take off until the iterations
through ve... (more)
When reading cloud computing surveys I constantly bump into the same
arguments why companies hold back from investing in it; evidence of cost
savings, assurances regarding reliability, security and potential loss of
control. These arguments and concerns reflect earlier concerns when email,
the Internet and instant messaging entered the workplace, for example.
Confusion all over
Although the majority of companies have heard about cloud computing, there is
still much confusion about the definition of it. Perhaps this confusion –
in combination with ignorance – is responsible for not... (more)