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Arjan de Jong

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Popular social networking site Clubs.nl part of the cloud with Jitscale.

About Clubs.nl

Clubs.nl is the first large social networking site in The Netherlands. Started in 1999 by ‘Het Net’ (KPN), the site offers members the ability to start their own club, which others can join. Every club has its own topic, which is passionately discussed by the various club members. Every day more clubs are created. Clubs.nl has over half a million active members and more than 15,000 active clubs.

Clubs.nl & Jitscale

In late 2008 ownership of www.clubs.nl was moved from KPN to Clubs Social Media BV. Since early december 2009 www.clubs.nl uses Jitscale to host its brand new platform sporting a new design and functionality. All clubs and users were migrated from the existing infrastructure, so the challenge was to allow an huge and impatient group of users to immediately improve their clubs. The jitscale-powered site met this challenge effortlessly by immediately scaling up to clubs’ needs within minutes of its launch.

In 2010 www.clubs.nl will be optimized and expanded, taking the ideas and wishes of clubs’ members into account. Continuous optimizations to the application will result in lower computational requirements, lowering running costs. Thanks to Jitscale’s cloud based infrastructure, this won’t result in costly spurious hardware.

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Arjan de Jong is Sales & Marketing Manager of Basefarm and has been working in the Internet industry since 1997.